THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers generally have priorities in their buying decisions and current studies suggest that CSR initiatives are not one of these.



People are becoming increasingly environmentally and socially aware when compared with decades ago when only price and quality mattered. But, research investigating the relationship between corporate social responsibility campaigns and consumer responses shows a weak relationship. In a recent research that used a few research methods, such as questionnaires and experiments, consumers were questioned about different CSR initiatives and their attitudes toward them. What they thought their motives were, and their willingness to support the business. For instance, consumers had been asked to rank the likelihood of purchasing a product from a business that donates a percentage of its earnings to charitable causes. Also, the writers analysed responses to real incidents, such as for instance product recalls or proxies linked to the reputation of the firms. They found that despite the fact that an important portion of consumers believe it is commendable to purchase and support socially responsible businesses, the vast majority prioritise factors such as for instance price and quality over CSR considerations. Also, good attitudes towards companies involved in CSR initiatives do not regularly translate into purchasing. Having said that, they found that people are skeptical of companies' true motivations behind CSR initiatives, and many regard them as mere advertising strategies instead of genuine commitments to social and ecological causes.

Evidence suggests that disregarding human rights may have significant costs for businesses and countries. Information demonstrates multinational corporations have actually faced financial losses and repercussion from consumers and investors when allegations of human rights abuses, such as for example when a recent case of forced labour surfaced online. In 2021, a few companies were boycotted due to negative coverage after allegations of using forced labour in their supply chains came to light. This is one of several comparable incidents showing that individuals are ready to work when they perceive that the company is involved in something morally repugnant. This is the reason it is crucial for governments worldwide to align their regulations with the international convention on human rights as well as ethical business practices. Several countries have ratified reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Even though direct effect of CSR initiatives may not be strong, the potential consequences of reputational harm really should not be ignored. Businesses and countries that neglect ethical sourcing risk reputational harm, which could often cause boycotts and economic losses. In order to avoid this, companies must be aware and concerned about the state of human rights in the states they run in. Some countries, as seen with Ras Al Khaimah human rights reforms, took serious measures to increase their transparency and make sure that human rights rules are honored inside their borders. This will not only avoid ramifications related to reputational damage but additionally build trust of their rule of law and governance, that will attract FDIs.

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